Career Services from Measurability

I met with a client today to discuss job search strategies and interview preparation. During our discussion she produced a CV and a cover letter that she had paid a “Professional” to produce.

Ok it was not the worst CV I have ever seen but there were glaring mistakes. It made me think – hey you do a good job Paul BUT also you do not charge enough!!

Here are some of the mistakes ….

CV Mistakes

Career Objective – Employers do not care what you want. They only care about themselves and the simple fact can you solve their problem. Replace career objectives with value statements – this will focus on the employer and not you.

Small Font – I have good eyesight so when I have to squint to read the CV the font is too small. This professional sacrificed readability in the bid to make a one page CV. If the employer cannot read the CV then they cannot get the information.

Solicitor Language – Some professionals over complicate language. To be honest I did not understand the meaning of half of the words. Keep it simple!!

An last but not least the biggest mistake – The CV was designed with a “one CV fits all jobs” philosophy – This will not work and you will miss out on key interviews. A CV should be tweaked for every job you apply for. When I produce a CV I will educate the client about future applications and their CV.

Cover Letter Mistakes

The cover letter highlighted why I never read them. It was pure jibber. There were big words and sentences that tell you absolutely nothing about the individual. There was a one word used that I am afraid of writing just incase the creator reads this post. A cover letter is an opportunity to let you put your personality across – don’t waste the opportunity.

There are some great people out there who write CV’s for a living and there are some cowboys. Choosing a service provider is like anything else. Shop around BUT do not just focus on the lowest price. If you need help with your CV check out our site.

The number one reason why 90% of CV’s fail is because the focus is all wrong.  Most jobseekers write CV’s without considering the employer. When it comes to CV design jobseekers are concerned about what they want and explaining this experience in great detail without any thought to the employer and what they require.

When developing the CV jobseekers must think like a marketing professional and design their marketing material (the CV) with the audience in mind. Jobseekers must understand the needs of the employer which can be accessed through job specifications, company website or asking the employer directly. It is then essential to communicate how they can resolve these needs through their CV.

The next major problem with most CV’s is the layout. A CV has 30 seconds to make an impact. If a potential employer cannot see how a jobseeker can solve their problems within a short space of time they risk missing out on interview.

Effective CV layout means that all key information can be easily accessed by the reader in the first page of the document. Many jobseekers have relevant work experience, qualifications and skills hidden at the end of their CV. Remember hiring managers may not take the time to read a CV from start to finish.

Contact us if you require help from a professional

I have just done a Google search for “FREE CV TEMPLATE” and “FREE CV ADVICE” and sure enough Google is full of relevant search results.

Two questions you must ask yourself.

1. Why are these sites offering FREE stuff?

When I have been offered free stuff in the past there has always been an alternative motive. Normally to attract me to a site or to sell me some other product or service. Most of the sites who offer this free advice do not specialise in the area but probably have a related service. For example many recruitment agencies offer FREE CV templates and FREE CV advice. They are interested in jobseekers they can place in a new job. They are not really interested in helping anyone with their CV if they cannot make a placement or earn a fee.

2. How good is the FREE stuff?

I offer CV services so it is in my interest to say that the advice isn’t very good BUT I am being honest when I say that these FREE CV TEMPLATES and FREE CV ADVICE will not make you stand out in the crowd. An average CV will get average results. A FREE TEMPLATE will help you layout your CV but what about the content, selling yourself and making an impact. You will not be able to get this information on a free information site.

CV writing and design services may not be as expensive as you think. Contact us now to get a quote. We offer a comprehensive CV writing and design service to jobseekers in Ireland. CV design and redesign services for all levels of jobseekers from Graduate throught to executive. We will design a CV that will make impact and increase your percentage interview rates. The more interviews you get the better chance you have of landing that dream job.

CV writing can make or break you job hunting efforts. Get it right and it will open the doors to many opportunities. Get it wrong and you will endure many frustrating months. Unfortunately the latter is true for many jobseekers. Some jobseekers don’t take the time and cut corners while others just don’t get CV’s. (Actually most jobseekers I meet don’t get the whole CV thing.)CV Help – CV writing tips for you.One CV for all jobs won’t work.
You cannot send the same CV to every job you apply for. This is lazy and you are cutting corners. Every job is different therefore your CV should be designed to suit the job. I know jobseekers who have sent the exact same CV for say a sales job and a customer service job. Crazy!!

CV writing – Identify what the employer wants
CV writing can be simple. Job specifications often have the answers as they are really the employer telling you what they want. You need to dissect the job spec and identify the key points and then show how you meet the requirement on your CV. Ensure you get all important information at the start of your CV as you cannot be sure that the employer will read to the end.

CV format – make an impact
Again the job spec will dictate this. For example if a role is asking for a Degree and you don’t have it then place your qualifications at the end of the CV. This will let you. If you place your qualifications at the beginning of the CV – go straight to the bin and don’t pass go. Another example – if it is a sports company you are applying for and you are passionate about sport – don’t make the employer read to the end of the CV to find this out.

CV writing can be quite simple when you understand how to do it. Learn the key principle and you can take this with you through your career. If you need help with your CV contact us for information about out CV WRITING SERVICE.

I regularly post articles on a few recruitment and job sites including www.eirjobs.com. This is a great site for those who want to keep up to date with the Irish job market. This is one of the previous articles I posted.

The internet is saturated with websites full of advice on CV design and content and everyone seems to be an expert in this area including family and friends. In principle much of this information and advice may be relevant to help create a killer CV and sell yourself effectively but the key issue that seems to be overlooked time and time again is that your CV is not actually about you. Think I’m mad – read on.

Is a CV really about you?

Yes your CV will contain information about you under the headings of personal details, value statements, education & training, work history and hobbies but exactly what information should be determined by the job specification and the employer requirements and not by what you want to write. When you understand and embrace this point your CV to interview ratio will increase dramatically.

CV Writing – See yourself as a product or service.

Another way to consider this is to imagine you are a product or service that you are trying to sell to a potential customer. Any good salesperson will tell you that the initial focus in any sale is to identify the needs of the customer. The client has posted a job specification telling you their needs so this has already made your job easier. Most jobseekers choose to ignore this valuable information and instead write everything they can about themselves thus offering information that is irrelevant to the potential employer. These CV’s lack focus or more importantly client focus. If this is what you are doing your sales pitch is providing information on features of your product or service that doesn’t interest the client.

Many jobseekers have one CV which they submit to every interesting job. If a salesperson offered the same sales pitch to every client they would not be very successful. Your CV should be altered for every position you apply for because in reality every client has different needs. This can range from a few tweaks to your CV to a major overhaul if for example you are applying for totally different skill-sets or roles.

CV Writing – 30 seconds to make an impact.

Most jobseekers have heard that many employers will make a decision within the first few minutes of an interview. Well most employers will make a decision to call you for interview within the first 30 seconds of reading your CV. It is important to tell a client early in your CV that you can solve their problems. Make an immediate impact and secure the chance to secure an interview to hammer home why you are the right person for the job.

Need CV help or advice – contact us.

I ran a CV & Interview Workshop on 29th September in Dublin city centre and all who attended told me they found it very useful and worthwhile (or maybe they didn’t want to hurt my feelings). The workshop lasted 4 hours and covered CV, Interview and Recruitment Strategy. Some of the written comments included;

“The workshop has helped me to layout my CV properly and identify what is relevant for the employer”

“Very good advice. I have a lot of areas in my CV and at interview I can improve. The course was a great help”

“Very helpful. I am starting to explore the job market after an absence of several years and I feel that I now know where to start”

“Yes Paul was excellent, approachable and very friendly”

I am running another workshop on 20th October. If you want more information get in touch via my website www.measurability.ie or email me on paul@measurability.ie